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McLaren: Capturing the Thrill of F1 Through Dynamic Social Videos

McLaren partnered with Market Navigator to elevate its presence during the Formula 1 Championship by creating dynamic social videos. Showcased in their Dubai showroom, the content celebrated the adrenaline-fueled spirit of the event and engaged audiences both in-person and online.

McLaren needed social videos that embodied the excitement of Formula 1 Screening Event.

To produce high-quality, fast-turnaround social videos that captured the intensity of Formula 1 while resonating with McLaren’s luxury branding.

McLaren has a legacy of pushing boundaries in automotive excellence and motorsport innovation. For the Formula 1 Championship Screening Event, the brand sought to amplify its presence through dynamic, high-impact social videos that captured the event's energy and resonated with its audience.

Strategic Objectives & Goals

Drive Audience Engagement

Showcasing the excitement of Formula 1, sparking engagement among followers.

Seamless Integration with Event Atmosphere

Capturing the showroom's energy and exclusivity, ensuring the visuals complemented the championship atmosphere.

Enhance Brand Visibility

Aligning with McLaren’s cutting-edge image for motorsport enthusiasts and luxury automotive fans.

The Work

”I’m very satisfied with the service being provided and how support and understanding the team is throughout the project’s development.”

- Reem Al Qamzi

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