To continue leading in the industry, the brand needed to evolve.

The challenge was to honor its rich history while uplifting the brand for the next decade of growth and influence.

Rqitects had carved out a significant presence in the architectural landscape, the firm’s portfolio showcased a commitment to creating spaces that resonate with both tradition and contemporary aesthetics. However, the brand’s visual identity hadn’t kept pace with its growth. The existing branding was functional but lacked the refinement and sophistication that reflected the firm’s true essence.

Strategic Objectives & Goals

Reignite It as a Thought Leader

Lead conversations on integrating culture within modern architecture.

Revamp the Brand Aesthetics

Develop a fresh and contemporary look that honors Emirati heritage, that's cohesive across all platforms.

Enhance Brand Rapport and Visibility

Strengthen the connection between the brand and the Emirati heritage, to amplify the brand's vision and mission

Fusion of Fashion, Culture & Architecture

the creative direction aimed for elegance and timelessness. The design team incorporated architectural and interior elements, emphasizing textures and patterns inherent in Emirati culture. This approach ensured the new identity would be both visually striking and deeply meaningful.

The Work

Brand Transformation

We revitalized and overhauled Rqitects’ brand with a new logo that blends tradition and modernity, using a sophisticated color palette to reflect Emirati culture.

Manifesto Films

Dedicated manifesto short films were produced to showcase the firm’s decade-long journey, highlighting key projects that merge heritage with innovation.

Digital Optimization

The website was redesigned for enhanced user experience and visual appeal, with SEO strategies implemented to boost online visibility.

Media and Public Relations

A strategic PR campaign secured features in top industry publications and arranged interviews with the founder, positioning Rqitects as a thought leader. Recent awards were highlighted to reinforce the firm’s reputation for excellence.

Brand Strategy and Analysis

We revitalized and overhauled Rqitects’ brand with a new logo that blends tradition and modernity, using a sophisticated color palette to reflect Emirati culture.

”I’m very satisfied with the service being provided and how support and understanding the team is throughout the project’s development.”

- Reem Al Qamzi

MINISTRY OF INTERIORS

Event Management